Box Office Report: 'Spider-Man' Reboots Franchise With $140 Mil; Worldwide Total $341 Mil
>> Sunday, July 8, 2012
Marc Webb's Amazing Spider-Man spun a strong enough web in its worldwide debut to ensure a new future for Sony's marquee franchise, including a six-day domestic opening of $140 million.
Worldwide, the 3D reboot has earned $341.2 million in its first week.
Domestically, Amazing Spider-Man -- headlining Andrew Garfield and Emma Stone -- turned in the best performance for the July 4th frame outside of the three Transformers pics, Twlight Saga: The Eclipse and Spider-Man 2. And among reboots, it easily bested the $79.5 million earned by Batman Begins in its first six days, including a three-day opening of $48.7 million.
Opening Tuesday in North America, Amazing Spider-Man grossed $65 for the weekend itself, the third best three-day number of summer outside of The Avengers and Brave. Amazing Spider-Man was up 15 percent from Friday to Saturday, indicating that the event pic is playing like a family film.
Overall, 75 percent of the audience were general movigoers ages 12 and up, while 25 percent were familes. Amazing Spider-Man skewed male (58 percent), while 65 percent of children were boys. The pic received an overall A- CinemaScore, and an A among moviegoers under the age of 25.
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"What a spectacular relaunch," Sony worldwide president of distribution Rory Bruer said. "There are so many facets of this movie that are compelling, including the chemistry between Andrew and Emma and the out-of-the-box direction of Marc Webb."
Imax locations turned in a hefty $14.3 million, 10 percent of the domestic total. Imax should finish the weekend with a global Spider-Man gross north of $24 million.
With Amazing Spider-Man taking up much of the oxygen at the multiplex, the weekend brought mixed results for new entries Savages, Oliver Stone R-rated crime drama, and concert documentary Katy Perry: Part of Me.
Savages did better than expected, grossing $16.2 million to come in No. 4 behind Amazing Spider-Man, Ted and Pixar/Disney's Brave. One complication: Savages may have had to compete with fellow Universal pic Ted for adults, even though they are very different movies.
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Ted, financed by Media Rights Capital and directed by Family Guy creator Seth MacFarlane, has blossomed into the comedy hit of the summer, falling only 40 percent in its second weekend to $32.6 million for a 10-day domestic cume of $120.2 million.
Overseas, Ted soared this weekend in Australia and Taiwan, grossing $13.1 million.
Savages earned a C+ CinemaScore, likely due to its surprise ending. The pic skewed slightly female (51 percent), while 61 percent of the audience was over the age of 60.
Universal was so keen on Savages, based on Don Winslow's best-selling novel, that it moved the film from September to this weekend hoping to woo adults. The pic -- costing $45 million to produce -- marks Stone's return to more violent fare and stars Taylor Kitsch, Blake Lively, Aaron Johnson, John Travolta, Benicio Del Toro and Salma Hayek.
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Universal and Relativity Media partnered to co-finance Savages, which cost $45 million to produce.
Paramount Insurge's Part of Me posted a four-day debut of $10.3 million after opening on Thursday; for the weekend proper, the film earned $7.2 million to place No. 8.
Either way, that's substantially lower than the openings for two other concert docs: fellow Insurge pic Justin Bieber: Never Say Never ($29.4 million last year) and Disney's Hannah Montana: Best of Both Worlds Concert Tour ($31.1 million in 2008), though those films debuted outside of summer.
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Paramount is on solid ground financially, though, since Part of Me only cost $12 million to produce.
"We were the best-reviewed new movie of the weekend, so we feel confident that the film will continue to find an audience," Paramount president of domestic marketing and distribution Megan Colligan said.
Part of Me also received a glowing A CinemaScore, which should help spread good word of mouth, particularly as moms and younger girls become available. More than 80 percent of the audience turning out for Part of Me were females, while 72 percent were under the age of 25.
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