Fashion Night Out

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On Thursday night, massive apple} town will rework into one big after-hours looking party for Fashion's Night Out, a whirlwind of festive, quirky store events where shoppers can rub elbows with celebrities and designers, drink, dance, undergo makeovers, and scoop up product giveaways to embark ny Fashion Week  also fashion week 2011

Although the runway shows where designers will unveil their Spring 2012 collections are the main attraction within the new york on and next, retailers are increasingly using Fashion's Night Out -- currently in its third year -- as a venue to say their fashion cred not only in ny, but nationwide.

"National retailers are using the notoriety and reach [of Fashion Week] to point out that they're tuned in to what's leading edge," faith Hope Consolo, chairman of the retail leasing, promoting and sales division of Prudential Douglas Elliman land, tells DailyFinance. "Participating in FNO offers them the platform."

"This is fashion for the masses, says Consolo, who is also called "the queen of retail." "Everyone across the state and beyond can shop and be part of the movement. we tend to are a rustic of shopaholics [and] FNO is that the biggest and best fashion party of the year."

When it comes to passion, who is aware of quite Dolce " Gabbana? the sole doable answer? Justin Bieber, a child who has seen enough screaming, swooning, love-proclaiming teenage ladies to last a couple of lifetimes. It’s apropos, then, that these 2 powerhouses would come together on Fashion’s Night Out for the exclusive preview of Passion couple

During Fashion Week,the retailer is also launching NIQUEA.D, its new assortment of knickknack, accessories, home décor and high-end greeting cards and stationery.

"We are going to be unveiling 30 boutiques inside a number of our PAPYRUS stores, an ideal match for the occasion of FNO," Schurman says.

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